WELCOME TO TREEHOUSE




Insight is only insight when it is relevant, accurate, timely and visible for the people who need it.
We work with clients and partners to make this happen.

We simplify insight
so that you can make more informed decisions

We believe that the needs of organisations are simple; to engage more people, more often, more profitably.

Getting the insight to inform decisions should be simple too. At Treehouse, we focus on decluttering client data to uncover the insight and use it to make smart decisions.

All too often, the useful data is hidden and finding the right information from current reports, systems and data structures can be challenging. We identify relevant raw data, interrogate it, and then set it up in a usable form that is accessible when needed, by the people who need it, to plan, inform and evaluate performance. This turns data into insight that becomes shared knowledge across the business.

Much of the raw data and tools are likely to be in the business already; our approach is to adapt and optimise what clients already have, to uncover and enhance rather than reinvent. We work with clients to bed this shared knowledge into and across the business so that teams can concentrate on activity, not on hunting insight to inform it.

Why we are different


We aim to complement the capability you already have and the work you've already done, enhancing what you have to give you most value.
Through understanding your challenges and where you are in addressing them, we can ensure we do no more and no less than you need to help you get the most out of your current insight investment in data, tools and people.

We apply art to the science to deliver commercial solutions.

How we work with partners & clients

CONSULT

Providing recommendations and bespoke activation roadmaps that enable you to hit short term targets while moving towards a longer term strategic vision.

COACH

Working onsite with your teams to lead or facilitate activity to have the most impact on your business goals.

CO-LOCATE

Blending our resources with yours, working both on and offsite to increase the capacity and pace on a project.

OUR APPROACH DELIVERS FOUR KEY OUTCOMES

SOURCE INFORMATION, NOT DATA

Better knowledge that informs decision making and conceals data noise.

OPTIMISE WHAT IS ALREADY AVAILABLE

Curate what you already have, to provide decision-useful insight.

SHAPE SMART MEASUREMENT

Align insight and measurement to help the business do business better.

PUT YOUR DATA SKILLS AND PROCESS TO WORK

Create or shape an in-house data and insight structure to enable best strategic and tactical support for the business.

SOME OF OUR WORK

Shopper-Driven Retail Strategy

Shopper-Driven Retail Strategy

Driving retail format, price and category strategy from deep customer understanding.

 

Click image to find how we leveraged half a billion rows of transactional data to create an operationalisable and measurable understanding of shopper needs.

Converting Viewing Data into Strategic Insight

Converting Viewing Data into Strategic Insight

An insight framework that delivers relevant actionable commercial insight.

 

Click image to find out how we developed a strategic framework to deliver an organisation-wide understanding of viewer behaviour.

Supporting Organisation Effectiveness

Supporting Organisation Effectiveness

Discovering the detail of what works within an organisation to exponentially build on success

 

Click image to find out how we used data to engage a siloed organisation to tap into common enablers of success.

WHO WE ARE

James de Souza

James de Souza

Co-Founder

James is a highly analytical, consumer data and insight obsessive. He specialises in enabling clients to cut through the complexity of data, and use it to make better and more informed business decisions.

Read James's full bio here

Phil Carpenter

Phil Carpenter

Co-Founder

Phil is passionate about making things happen in business. He does this by helping organisations understand how they can apply and shape the data and insight to better inform the way they work.

Read Phil's full bio here

Associates & Partners

Associates & Partners

Consultants, Analysts & Capability Providers

    We work with associates and partner organisations to deliver complementary propositions along with the right blend of expertise and capability to our client solutions.

    Let's Talk

    We would love to start a conversation with you

    Contact Us

    +44 (0)20 8123 3169
    hello@treehouseanalytics.com